For this project I wanted Head & Shoulders to focus on the idea of hair health & style. While catering to consumers with individuality they will also take into consideration an eco friendly business strategy. Combining things that that matter to individuals is important to this rebrand. Target consumers prioritizing self care and health also want to look good while doing it. Head and shoulders is now going to highlight their products for a wide range of people and talk about more than just dandruff. Using this strategy will bring in more consumer diversity and emphasize that the brand sees them as individuals. Their products currently range from their classic dandruff shampoo and conditioner formula to, hair masks, scalp treatments, conditioning creams, and more.